Once you’ve determined your total engagement cost, what’s the best way to set your markup?

  • Be consistent — use the same markup for all your clients.
  • Use a 20% markup per industry standards.
  • Use the median average of your minimum markup and high markup.
  • Consider a range based on your minimum markup, high markup, and value-based price.

The correct answer is:

  • Consider a range based on your minimum markup, high markup, and value-based price.

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