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True or false? If your email is marked as delivered, it will not be marked as spam.

Certificate Land Comments Off on True or false? If your email is marked as delivered, it will not be marked as spam.

Which of the following is NOT a way to increase your chances of landing in the primary inbox?

Certificate Land Comments Off on Which of the following is NOT a way to increase your chances of landing in the primary inbox?

Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?

Certificate Land Comments Off on Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?