An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?

They allow for the measurement of changes on campaigns and permit marketers to easily revert back to original campaigns, if needed.
They guarantee results that are statistically significant by randomly choosing how much Search traffic will be diverted to an experiment.
They let marketers test Google Ads campaigns’ effectiveness against that of traditional media campaigns like TV or print ads.
They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.

The correct answer is:

They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.