An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?

  • They allow for the measurement of changes on campaigns and permit marketers to easily revert back to original campaigns, if needed.
  • They guarantee results that are statistically significant by randomly choosing how much Search traffic will be diverted to an experiment.
  • They let marketers test Google Ads campaigns’ effectiveness against that of traditional media campaigns like TV or print ads.
  • They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.

The correct answer is:

  • They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.

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