Amazon Ads Campaign Planning Certification 

Rosalva is an advertiser at a home goods brand. She wants to understand the percentage of repeat versus one-off purchases made by her customers so she can determine which type of display campaign to run. Which audience insight would help Rosalva achieve this goal?

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  • Demographic
  • Purchase frequency
  • Overlap reports
  • Timing

The correct answer is:

  • Purchase frequency

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