Rufina referenced insights for similar brands and determined that, in her brand’s category, her brand was below the category benchmark for time between purchases. What type of campaign strategy could Rufina run to help her brand reach the benchmark?

  • Purchase campaign to reach shoppers that have not purchased from the brand before
  • Loyalty campaign to reach shoppers that have purchased products, to remind them to purchase again.
  • Consideration campaign to help reach new shoppers that have looked in the category, but are not familiar with her brand
  • None of the above

The correct answer is:

  • Loyalty campaign to reach shoppers that have purchased products, to remind them to purchase again.

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