Select all that apply. Why is it important to identify the strengths and weaknesses of your website and your competitors’ sites?

  • To capitalize on your competitors’ weaknesses
  • To stay up-to-date on trends in search
  • To optimize the strengths of your website
  • To improve the weak areas of your site

The correct answer is:

  • To capitalize on your competitors’ weaknesses
  • To optimize the strengths of your website
  • To improve the weak areas of your site

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