Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

  • Similar Audience
  • Custom Intent audience
  • Customer Match audience
  • Custom Affinity audience

The correct answer is:

  • Customer Match audience.

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