Viewable cost–per–thousand impressions (vCPM):
- Counts An Ad As “Viewable” When 75% Of It Is Visible On The Screen For 5 Seconds Or More
- Lets You Pay Only For Impressions That Become Viewable
- Applies To All Ads That Appear In Google Search And On The Display Network
- Lets You Bid Based On Adwords’ Projected Views Of Your Ad
The correct answer is:
- Lets You Pay Only For Impressions That Become Viewable.
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