Google Ads Display Certification

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

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  • Parents of infants
  • Golf enthusiasts
  • Men and women, ages 35 to 44
  • People looking to buy a car
  • TV comedy fans

The correct answers are:

  • Golf enthusiasts.
  • TV comedy fans.

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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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