What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)

  • A significant percentage of app users churn after three months.
  • Apps can be accidentally uninstalled.
  • Users who haven’t yet downloaded an app might need extra incentive.
  • Some users download apps and then forget about them.

The correct answer is:

  • A significant percentage of app users churn after three months.
  • Some users download apps and then forget about them.
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