HubSpot Inbound Marketing Certification 

What is the definition of a buyer persona?

Certificate Land
  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation
  • A lead in your database
  • A true view of your personas
  • A completely fictional representation of your ideal customer based on real data and some select educated speculation

The correct answer is:

  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation.

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