What is the value of running a true A/B test with campaign experiments?

  • A/B tests can help marketers understand if their trial campaign drove user action that wouldn’t have occurred otherwise.
  • In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g. seasonality) that may otherwise bias results.
  • An A/B test runs one campaign at a time, allowing a true ramp-down period between each testing timeframe to declutter results.
  • An A/B test is designed to test multiple variables at one time, allowing advertisers to learn and quickly adjust their campaigns based on findings.

The correct answer is:

  • In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g. seasonality) that may otherwise bias results.

🎓 Get all the latest and updated Google AI-Powered Performance Ads Certification Exam Answers

Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.

Powered By
Best Wordpress Adblock Detecting Plugin | CHP Adblock