What is the value proposition of the Site Visitation third-party measurement solution?

  • Identify how much exposure to an ad campaign moved a customer to a particular advertiser location
  • Measure the impact on driving customer visits to the brand site
  • Estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics

The correct answer is:

  • Measure the impact on driving customer visits to the brand site.

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