What three criteria should you use when deciding to automate a conversation on your website?

  • That it is significant, cheap, and easy.
  • That it is purposeful, replicable, and impactful.
  • That it is repeatable, predictable, and impactful.
  • That it is relationship-focused, replicable, and easy.

The correct answer is:

  • That it is repeatable, predictable, and impactful.

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