What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
- Consumers are more likely to remain loyal to a previous or popular brand.
- Consumers are buying from whichever platform or brand gives the best experience.
- Consumers are buying less frequently from brands with high ratings.
- Consumers are buying less frequently outside of office hours.
The correct answer is:
- Consumers are buying from whichever platform or brand gives the best experience.
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