What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

  • Consumers are more likely to remain loyal to a previous or popular brand.
  • Consumers are buying from whichever platform or brand gives the best experience.
  • Consumers are buying less frequently from brands with high ratings.
  • Consumers are buying less frequently outside of office hours.

The correct answer is:

  • Consumers are buying from whichever platform or brand gives the best experience.

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