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Hootsuite Social Marketing Certification 

What’s the most effective way to spread awareness of your organization’s efforts during times of crisis?

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  • Redistributing budget towards an authentic influencer program
  • An ad campaign targeting your audience on every social network
  • Pausing your content strategy to focus solely on posts relating to the crisis
  • Leaning on employee advocacy to share news via their own channels

The correct answer is:

  • Leaning on employee advocacy to share news via their own channels.

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