When creating a video action campaign, why is it a good idea to opt into optimized targeting?

  • Because it’ll remove users from your data segments who aren’t likely to convert.
  • Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
  • Because it’ll help you reach new and relevant audiences who are likely to convert.
  • Because it’ll help you reach audiences already familiar with your brand who are likely to convert.

The correct answer is:

  • Because it’ll help you reach new and relevant audiences who are likely to convert.

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