When designing an experiment to test Performance Max campaigns, which is a best practice to follow?

  • Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.
  • Setting up Performance Max with a comparable CPA or ROAS target to other campaigns
  • Establishing a new CPA or ROAS goal for Performance Max campaigns
  • Running the Performance Max experiment for one to two weeks before assessing the results

The correct answer is:

  • Setting up Performance Max with a comparable CPA or ROAS target to other campaigns.

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