When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
- increase overall impressions for the ad
- identify the traffic to your website that was generated by AdWords ads
- improve the Quality Score of the ad on all Google properties
- set expectations for customers who are in various stages of the buying cycle
The correct answer is:
- set expectations for customers who are in various stages of the buying cycle.
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