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In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

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Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

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Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

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