Which can be one of the most effective strategies for driving action?

• Using recency targeting with first-party audience lists
• Setting the cost per action (CPA) goal 50 percent lower than your target CPA
• Including the “Thank you” page in your first-party audience targeting
• Always targeting a filtered URL and app list based on where users have converted in the past

The correct answer is:

• Using recency targeting with first-party audience lists.

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