HubSpot Sales Management Training Certification

Which of the following is a benefit of using Jobs to Be Done?

November 3, 2019 Certificate Land

It helps you identify the products you’re indirectly competing with
It helps you identify strategic alliances with products in other industries
It helps you understand why your customers buy from you
All of the above

The correct answer is:

All of the above.

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← Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.
Which of the following is the BEST way to uncover the job that people hire your product to do? →