Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  • Clickthrough rate (CTR) and cost-per-click (CPC)
  • The targeting options that were used
  • View rate and cost-per-click (CPC)
  • View rate, cost-per-view (CPV), and follow-on views

The correct answer is:

  • View rate, cost-per-view (CPV), and follow-on views.

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