Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
- Clickthrough rate (CTR) and cost-per-click (CPC)
- The targeting options that were used
- View rate and cost-per-click (CPC)
- View rate, cost-per-view (CPV), and follow-on views
The correct answer is:
- View rate, cost-per-view (CPV), and follow-on views.
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