Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?

  • They appear as full-page ads when a potential customer uses the phrase “artisan bread.”
  • They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.
  • They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.
  • They generate discount codes as a potential customer clicks a photo.

The correct answer is:

  • They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.

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