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Google Ads Display Certification 

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

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  • It ensures maximum coverage because some publishers don’t accept all ad formats
  • Image ads don’t perform as well on the Display Network
  • Text ads don’t perform as well on the Display Network
  • It ensures one of the ad formats will win the auction and show on a publisher site

The correct answer is:

  • It ensures maximum coverage because some publishers don’t accept all ad formats.

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