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Google Ads - Measurement Certification 

Why might there be a difference in the conversion date between Google Ads and Google Analytics?

Editorial Staff
  • There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can.
  • There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion.
  • There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
  • There might be a difference because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.

The correct answer is:

  • There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.

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