Why should you be careful about monitoring competitors?

Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
Competitors aren’t the only reason people don’t buy your product or service.
Competitive intelligence is best used for highly competitive markets only.

The correct answer is:

It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.