You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

  • Impressions, reach, frequency
  • Impressions and conversions
  • Clickthrough rate and cost-per-click
  • Conversion delay and cost-per-acquisition

The correct answer is:

  • Impressions, reach, frequency.

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