You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

October 31, 2022 Editorial Staff

Optimize the front page of your website to drive traffic from all category search terms.
Optimize product category pages to drive traffic from individual category search terms.
Optimize all pages on the site for all category search terms.
Optimize product pages to drive traffic from individual category search terms.

The correct answer is:

Optimize the front page of your website to drive traffic from all category search terms.

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