Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?

  • Video completes
  • Companion conversions
  • Custom viewable impressions
  • Companion views

The correct answer is:

  • Custom viewable impressions.

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