You’re reviewing your organic social data in HubSpot Traffic Analytics and notice the following trend from Facebook. What should be your next steps to investigating this data? Select all that apply.

Chat with your team to determine your goals surrounding Facebook.
Investigate the content to determine if it’s optimized for conversion.
Stop promoting content on Facebook altogether; the data shows it clearly isn’t the right channel for your organization.
Immediately invest more resources in the channel. The more viewers see the content, the more likely they are to convert.

The correct answer is: