Why would a user be bucketed under Direct traffic in HubSpot? Select all that apply.

• The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.
• The visitor came from TikTok or Instagram, and HubSpot cannot currently parse traffic from these sites.
• A contact submitted a HubSpot form on a page without the HubSpot tracking code.
• The visitor did not fill out a form on your website.

The correct answer is:

• The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.
• A contact submitted a HubSpot form on a page without the HubSpot tracking code.

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