Which of the following is considered a best practice when creating a campaign experiment?

  • Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
  • After an experiment ends, evaluate performance over a timeline that includes the ramp-up period.
  • When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited.
  • Pick two or three metrics to evaluate campaign performance and determine the winner of a test.

The correct answer is:

  • Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.

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