How does opting into automatically applied recommendations help an account-holder?

  • It helps to maximize the effectiveness of recommendations since it triggers automatic increases in budgets to cover the costs of recommendations.
  • It helps ensure that best practices are applied across all campaigns, since marketers themselves choose which recommendations are applied across a whole account or manager account.
  • It helps ensure that recommendations that are most likely to have the impact on campaigns are the ones that are applied, since this analysis and implementation occurs automatically.
  • It helps make sure that optimizations are based on recent rather than old activity, since only the past week of data is used to inform them.

The correct answer is:

  • It helps ensure that best practices are applied across all campaigns, since marketers themselves choose which recommendations are applied across a whole account or manager account.

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