For what reason might an advertiser opt to use enhanced conversions for leads?

• Because enhanced conversions for leads can improve the measurement of online conversions.
• Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.
• Because enhanced conversions for leads can track sales that happen off a website from website leads.
• Because enhanced conversions for leads can track sales and events that happen on a website.

The correct answer is:

• Because enhanced conversions for leads can improve the measurement of online conversions.

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