If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

  • You should use Reach Planner.
  • You should use core performance metrics. .
  • You should use Brand Lift.
  • You should use Viewability with Active View.

The correct answer is:

  • You should use Brand Lift.

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