It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?

  • Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.

The correct answer is:

  • Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

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