Managed placements allow advertisers to:

  • target relevant placements across the entire Display Network based on their keyword lists
  • exclude a specific ad unit on a network page where there are multiple ad units
  • give Google the ability to select placements for them and set industry–appropriate bids
  • bid differently for specific placements on the Display Network

The correct answer is:

  • bid differently for specific placements on the Display Network.

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