Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?

She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.
She can review the call information to see how many customers are calling her directly from their online search.
She can ask her customers to provide the information as part of their review.
She can review her AdWords Express account to see what ads she has connected to her listing.

The correct answer is:

She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.