You own a small business that sells baseball caps. You’re set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

• Budget is allocated manually across channels according to your channel preference. You control the campaign setup but optimize by channel manually.
• Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
• Budget is allocated across channels according to performance. There’s no need to create a separate campaign for each channel.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

The correct answer is:

• Budget is allocated across channels according to performance. There’s no need to create a separate campaign for each channel.

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