Twitter Performance Fundamentals Badge Certification

_______________ is a single code snippet placed across your entire website to track multiple site actions or conversions.

July 2, 2022 Certificate Land

A multiple site actions tag
A universal website tag
Multiple site actions tag
A single snippet website tag

The correct answer is:

A universal website tag.

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← Most advertisers give click-through attribution credit; only some of them give:
_______________ refers to when someone on Twitter sees your Promoted Tweet and does not engage with it, but later visits your website and converts. →