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Google Ads Video Certification 

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

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  • Clickthrough rate (CTR)
  • View rate
  • Cost-per-view (CPV)
  • Viewthrough rate

The correct answer is:

  • Clickthrough rate (CTR).

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