What is the goal of the identify phase of an inbound sales strategy?

  • To identify good-fit leads from within the large pool of available prospects.
  • To identify the goals and challenges of specific prospects.
  • To identify the ways your product or service can benefit people who match your buyer personas
  • .To identify ways to differentiate your offering from your chief competitors’ offerings.

The correct answer is:

  • To identify good-fit leads from within the large pool of available prospects.

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