(Bid Manager Optimization) Optimize your Display & Video 360 Campaign Certification 

What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

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  • It can be expensive to implement and maintain.
  • This can expand your reach to sites you do not intend.
  • Doing so can significantly reduce the inventory your ads can appear with.
  • Categories change so frequently that they have an unpredictable effect on reach.

The correct answer is:

  • Doing so can significantly reduce the inventory your ads can appear with.

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