Which bidding option is best suited for an advertiser focused on branding goals?

  • Effective cost–per–thousand impressions (eCPM)
  • Cost–per–click (CPC)
  • Cost per acquisition (CPA)
  • Viewable cost–per–thousand impressions (vCPM)

The correct answer is:

  • Viewable cost–per–thousand impressions (vCPM).

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