Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

  • only the keywords match
  • the keywords and topics match
  • only the topics match
  • the keywords and bid match

The correct answer is:

  • the keywords and topics match.

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