Which of the following statements best describes how to think of the website in relation to other departments?

  • The website is a tool that can be used by all departments to scale and hit individual department goals.
  • Other departments can send customers to the website to increase website visitors each month.
  • It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals.
  • Contact information should be listed on the website to give visitors easy access to communicate with each department.

The correct answer is:

  • The website is a tool that can be used by all departments to scale and hit individual department goals.

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