YouTube Creative Essentials Certification

Which story arc can be the most impactful on YouTube?

  • A traditional story arc works best on YouTube – what works on TV, works on YouTube
  • An attention-grabbing opening and quick pacing
  • A shot of your brand up-front, then telling your story
  • A lead-in, build, big reveal, and offer

The correct answer is:

  • An attention-grabbing opening and quick pacing.

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